For my Advertising capstone, I worked on a team of five to create a campaign plans book for DiGiorno Pizza. Throughout the semester, we used tools like MRI Simmons to research consumer trends which identified the right target audience and provided us with key insights. Our goal was to find a main problem facing the brand and develop a solution based on our findings. The final product was a data-driven campaign that included a detailed media plan, content calendar, and creative execution, all aligned with our target demographic and overall strategy.